Get Ready for HasCon’s Inaugural Event


Get ready for HasCon, Hasbro’s premier event that will provide fans of its many brands (Transformers, My Little Pony, G.I. Joe, Dungeons and Dragons, Littlest Pet Shop, Nerf and Magic: The Gathering to name just a few), with a vast array of unique and immersive experiences from Fri, Sep 8 through Sun, Sep 10 at the Rhode Island Convention and Dunkin Donuts Centers. I communicated with Jane Ritson-Parsons, group executive for global marketing at Hasbro, to learn more about what fans can anticipate at this exciting event.

Jessica Kendall Hauk: What parts of HasCon are you most excited about?

Jane Ritson-Parsons: The most exciting part of this event is, quite simply, the amount of unique and immersive experiences fans can enjoy. HasCon will deliver an unprecedented fan HASCON_04[1]experience with a variety of panels, presentations and interactive events for fans and families, including exciting first-look previews and panels from Hasbro’s biggest television and movie series including “Transformers: Rescue Bots,” “Littlest Pet Shop” and “My Little Pony: Friendship Is Magic” as seen on Hasbro’s joint-venture television network Discovery Family … 

JKH: What are the most interesting attractions?

JRP: Over the course of the planning process, we’ve made every effort to ensure every day of HasCon is jam-packed with exciting things to see and do. When guests walk into the Dunkin’ Donuts Center or Rhode Island Convention Center on Friday, Saturday or Sunday, they’ll have an opportunity to plan their days around what they love most. Magic: The Gathering players might be most excited about Magic’s 25th Anniversary party. Families with children might want to head to the Play-Doh creation zone or get ‘Ponified’ in the magical world of Equestria. Disney Princess fans might want to check out Belle’s iconic gown from Beauty and the Beast. Children between the ages of 3 and 15 can even audition for future Hasbro content – from online demonstrations of popular products to real-life TV commercials! Fans attending the event can choose to keep track of their experience by collecting stamps for their official HasCon Passport.

JKH: What was the planning like for this event?

JRP: From the very beginning, our goal was to create an all-encompassing event that offers plenty of new, exciting, unforgettable experiences for each and every one of our fans, and — throughout the planning process — it’s been so exciting to see those pieces come together. For the first-ever HasCon, we are featuring a wide spectrum of entertainment including actors and voice talent from our shows and movies, major athletes, popular internet personalities and award-winning musicians such as Flo Rida and Daya. As a global play and entertainment company, we believe this cross-section of talent will deliver great family-friendly entertainment to HasCon attendees of all ages. From meeting Mark Wahlberg and Stan Lee to testing out NERF Blasters in our NERF Battle Arena, we can confidently say HasCon will have something for everyone.

JKH: What was your favorite Hasbro toy as a child?

JRP: Monopoly

Tickets and other information about HasCon are available online at




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