Shosha, a hip, urban clothing company from Providence, is run by a 28-year-old who goes by the name of Lex Effects. Her company creates strictly comfy, everyday wear for youths and young adults who are going after their goals.
Lex learned graphic design in college, but was always into designing. Even in high school she found ways to express herself in her style. “I always embellished or changed my clothing to make it unique, so it was kind of an expression for myself,” she says. Choosing to create her own clothing line was not a hard decision.
The name of her company comes from the Japanese term meaning winners. I asked how she thought of the name, and she told me a simple story. “My friend from Japan came to visit and I was showing him around Providence when I asked him what the word for winner was in Japanese. He said shosha, so I decided to name the company that.”
Lex wants her clothing to be worn by those chasing after their goals or those who are winners. As written on her website, “It’s the daily apparel for those in the pursuit of fulfilling their goals.”
The icon for the company is something different than what is typically seen on the streets today. It’s a character with a bright smile, sunglasses, a bowtie and a fun hair curl. “The big smile is welcoming, the bow tie is classic, the curl is kinda fun and the sunglasses are futuristic. My friend drew it and I altered the colors.”
Lex is very hands-on when it comes to the production of her clothes. She shops for and buys all of her products herself, but has a printer in East Providence. “I’m very hands-on when it comes to the production of my clothes. I’ll go over to my printer and help out over there,” she says.
If you’re chasing your goals and visions, Shosha clothes might be for you. Comfy, everyday wear is something that is perfect for anyone of all ages. Comfy is the new professional.
For those looking for a little comfy in their lives, Lex has a trade show in Los Angeles on June 10, then has a follow-up pop-up gallery at Mad Dog Gallery in Pawtucket on June 23-24. shosha.online
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