Knock It Off!: Spread the word, not the virus

Proclamation Ale in Warwick has teamed up with Frog & Toad — one of Rhode Island’s most loved gift shops — to brand their newest double IPA “Knock it Off.” The collaboration samples the art of Maret Bodarew of Frog & Toad and is a nod to the important message delivered by Governor Gina Raimondo in regard to social distancing guidelines — “Knock it Off!” The very straight-forward, very Rhode Island message adorns the cans of the latest Double IPA from Proclamation, as well as accompanying t-shirts provided by Frog & Toad. 

The tropical DIPA boasts notes of lime popsicle, mango, peach and even Mello Yello, and is available for online orders with curbside pick-up between 3 and 6pm Monday through Friday and noon to 3pm Saturday and Sunday. While you sip in solitude, you can have peace of mind knowing that $2 from every 4-pack sold is donated directly to the RI Foundation Covid-19 Response Fund to help support local non-profit organizations. 

This is a troubling time for the state’s two dozen breweries. Selling cans is one of the only ways a brewery can strive to make ends meet while waiting for the economy to open up, as breweries rely heavily on their taprooms and events for revenue. Luckily for Proclamation, the response to the new beer has been overwhelming. It is great to see that even in these unsure times, two local businesses can keep the camaraderie and creativity alive all while giving back to those in need and delivering a message that could help us all. “Knock it Off” and support local! proclamationaleco.com